Powering your ability to pivot.
Marketing has never been more challenging than it is now: As technology has matured, so have the layers between you and your audience become murkier. Your outreach is likely dependent on third parties in ways you may not realize. Economic forecasts and audience demand for privacy seem daunting. And though innovation is desperately needed, it never feels like the right time to ask for more investment dollars.
I'll teach you what's important to enhance your brand reputation, scale consumer insights you already have, and adjust your investment mix accordingly so you can gain more autonomy.
GET STARTEDPROUD TO SUPPORT PAST + PRESENT CLIENTS, INCLUDING:
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How I Can Help You
Future-Proofed Customer Acquisition Planning
My Pivot Preparedness Packages will take your team from feeling held hostage by privacy legislation and decisions made by Big Tech companies to developing the systems to forecast impact, secure your own data, understand your audience, and protect your brand integrity.
Innovation + Investment Coaching
I'll help you structure and pitch investment ideas to your board, facilitate growth discussions between your team or likeminded organizations, and position and craft attention-grabbing content and offers to develop your brand.
1:1 Sprint Session
Book a 60-minute consult to put my brain to work on your key questions so you can confidently focus on what's important.
Strategic Support
I offer strategic support in the form of retainer or hourly-rate packages, dependent on your project-based or long-term needs.
NICE TO MEET YOU
I'm Elyse Wallnutt.
I've delivered $39M+ in net new revenue for organizations over the past five years. I built the digital activation campaign for the clean future plan that powered the majority of President Biden's Inflation Reduction Act. I've grown acquisition programs to more than 9x their former size.
And I've saved organizations an average of 18% of their annual marketing expenses with efficiencies gained in tech stack, targeting, and contractual enhancements.
I deeply understand what it is to be agile in the face of ever-changing shifts in technology, algorithms, and audience attention - and that sometimes you need support in prioritizing.
LET'S GET TO KNOW EACH OTHER
MONTHLY MONITORING SUBSCRIPTION
Get Support Staying Up-to-Date
Consumer demand for privacy will continue, and its impacts will supersede any moment or channel. Our data privacy subscription monitoring service will take you from a place of confusion about what's needed to comply andĀ provide you with a monthly overview of what's changed, what's coming up, and how you'll need to adjust.
LATEST FROM THE BLOG
Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. View all posts.
FREE DOWNLOAD
Risk Exposure Checklist
Use this guide to kick-start your understanding of the wide-ranging impacts of consumer demand for privacy.
- Establishing privacy policy practices
- Attribution + forecasting
- Brand security
FREE DOWNLOAD
3 Things to Know About Privacy + Acquisition
This guide will help you:
- Get the history and stats on impact
- Get tips on revenue diversification + measurement
- Prep to gain data autonomy + audience trust
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