Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to...
What does the “Wolf of Wall Street” have to do with modern-day social issues? A lot, as it turns out.
In 1995, Jordan Belfort – the wolf himself – sued an online message...
What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they...
Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people ...
When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired --...
As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.
If you're not familiar, CTV is the...
The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay...
Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI...
The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:
- 72% of people feel that almost all of what they do online is being tracked, and 81%...
I'm often asked about preference management and consent management -- which are two different things, despite the fact that they're often referenced as being one in the same. Navigating the...
Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the...
Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI.
Thing that is not exciting: Learning that an artist's work was likely...
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