Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection Regulation ...
Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.
However, some of its failings – particularly in the realm of privacy – mak...
The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting budgets ...
 As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.
What Are Cookies?
...Today's economic environment is an uncertain one -- it's a phrase we're all too familiar with now.
Beyond the broader landscape, tech changes will likely add to a downturn in your efficiency margins....
Where am I most exposed to risk?
This is one of the most commonly asked questions I receive from business leaders hoping to quantify the impact of new privacy legislation, third-party cookie eliminat...
When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?
In an age in which privacy is increasingly important to your audience, marketers...
I've prepared a comprehensive guide to preparing for a cookieless future.
In it, you'll get tips to:
- Understand the history and stats on privacy's impact
- Plan for revenue diversification + measur ...
There’s a mistake everyone makes with "content marketing."
Somewhere along the way we started creating content because it was on a to-do list and forgot to make it profitable.
OR, we never reached a...
In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint.Â
Most important for you to understand is: Legislat...
The data bears out that business leaders who prioritize not just compliance, but establishing themselves as leaders in gaining digital trust are seeing business growth.
Data from McKinsey sugges
Unpopular opinion: The best attribution model is whichever one you can stick with year-over-year. And right now, last-touch may not be the worst option.
Over the past decade-plus, we’ve understandabl...
STAY AGILE NEWSLETTER
Stay ahead of change
Sign up for tips to help you feel in control and in command of your audience reach.
