Stay Agile Blog

If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up: 

In 2021, Apple's iOS update forced app developers to ask users for their permission to track them. 94% of...

The next time you’re hiring a digital media agency to support your organization's objectives, ask this question: “Will you let me sit in on the conversations you have with the vendors you’re purchasin...

In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.

Instead, the brand devoted itself entirely to b...

If your tech stack isn’t the first thing that occurs to you as an optimization point for improving your marketing programs, I get it. Tech stacks are for IT teams to worry about; the costs are already...