Stay Agile Blog

Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the agency’s employe...

Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI. 

Thing that is not exciting: Learning that an artist's work was likely used in a ...

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...

The start of 2023 saw the list of states who have already passed data privacy legislation grow to six when Iowa signed its bill into law. The states now include:

1. Iowa (as of March 2023)
2. California
...

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not familiar, a...

76 business days. That's how long Time Magazine found it'd take the average person to read every privacy policy that impacts them. And that was in 2012.

As marketers, we're supposed to be reaching au...

I'm a big fan of talking about risk. I agree, that's weird.

But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and lega...

Big Tech creates advertising algorithms, not information algorithms.

It's an important point to remember as we'll inevitably see more updates like Google's new Ad Transparency Center in the lead-up to ...

Should I still be investing in paid social advertising?

It's a question I get A LOT. And it's reasonable. If paid social advertising is struggling to match prospects with your known audience based on...

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over time, ...

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data privacy is cons...