Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:
- 72% of people feel that almost all of what they do online is being tracked, and 81%...
I'm often asked about preference management and consent management -- which are two different things, despite the fact that they're often referenced as being one in the same. Navigating the...
Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the...
Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI.
Thing that is not exciting: Learning that an artist's work was likely...
Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties.
If you're not...
First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.
Over...
The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year.
Despite the fact that data...
As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...
Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.
However, some of its failings – particularly in the realm of...
As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.
What Are...
When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?
In an age in which privacy is increasingly important to your...
I've prepared a comprehensive guide to preparing for a cookieless future.
In it, you'll get tips to:
- Understand the history and stats on privacy's impact
- Plan for revenue diversification +...
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