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I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

The Equity Problem with State-Based Privacy Implementation advertising strategy analytics consumer data Mar 27, 2025

As nonprofit professionals, weā€™re in the business ofĀ honoringĀ the rights of our communities and meeting them with empathy, care, and respect. That commitment doesnā€™t stop at programming or communicati...

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All Categories acquisition advertising strategy analytics attribution audience trust board relations brand consent consumer data content strategy contracts corporate partners first-party data investment strategy media buying operations operations planning preference management privacy revenue forecasts risk diversification state legislation tech stack

Elyse Wallnutt

I've spent the past 16 years crafting and leading cross-organizational strategies in pursuit of measurable growth at the intersection of revenue, advocacy, brand, and policy objectives.

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