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I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Help Your Funders Help You board relations corporate partners revenue forecasts risk diversification Jan 10, 2023

Today's economic environment is an uncertain one -- it's a phrase we're all too familiar with now.

Beyond the broader landscape, tech changes will likely add to a downturn in your efficiency...

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All Categories acquisition advertising strategy attribution audience trust board relations brand consent consumer data content strategy contracts corporate partners first-party data investment strategy media buying operations operations planning preference management privacy revenue forecasts risk diversification state legislation tech stack

Elyse Wallnutt

I've spent the past 16 years crafting and leading cross-organizational strategies in pursuit of measurable growth at the intersection of revenue, advocacy, brand, and policy objectives.

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