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I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Do These Things Instead of Worrying about Attribution attribution operations revenue forecasts Dec 08, 2022

Unpopular opinion: The best attribution model is whichever one you can stick with year-over-year. And right now, last-touch may not be the worst option.

Over the past decade-plus, we’ve...

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All Categories acquisition advertising strategy attribution audience trust board relations brand consent consumer data content strategy contracts corporate partners first-party data investment strategy media buying operations operations planning preference management privacy revenue forecasts risk diversification state legislation tech stack

Elyse Wallnutt

I've spent the past 16 years crafting and leading cross-organizational strategies in pursuit of measurable growth at the intersection of revenue, advocacy, brand, and policy objectives.

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