Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
I'm a big fan of talking about risk. I agree, that's weird.
But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and...
As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...
The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...
Today's economic environment is an uncertain one -- it's a phrase we're all too familiar with now.
Beyond the broader landscape, tech changes will likely add to a downturn in your efficiency...
Where am I most exposed to risk?
This is one of the most commonly asked questions I receive from business leaders hoping to quantify the impact of new privacy legislation, third-party cookie...
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